Greg O’Neal is the owner and founder of philosophy design, with the company’s tag line “botox for bad design.”
It is hard to understand exactly what business he is targeting, but it is quick to figure out what he is in business to do: MAKE THINGS LOOK COMPLETE. The concept behind philosophy design is to take a business and through interior design, product design, merchandising, and visual support, they create a brand and a signature that makes a business stand out beyond its competitors.
In regard to the design and branding of Shinsei, O’Neal says “The whole process was easy for me to fulfill, due to Lynae and Tracy’s belief in me. They never questioned me and always supported every decision and concept that I brought to the table, even if it was an idea drawn on a napkin…they believed in my vision, so nothing was compromised. That sense of peace and contentment, I think you sense the moment you walk in the door.”