Japan's Suntory Whisky Carved the World's Most Incredible Ice Cubes

TBWA creates landmarks and characters in miniature – 3D ice cubes!

Adweek by Tim Nudd. March 31, 2015

Advertising craft doesn't get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan's Suntory Whisky.

The agency used what's called a CNC router (and a process that's kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)

Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. "A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture," Fujiwara added.

The campaign was launched in 2014 and won gold for design in Adweek's Project Isaac Awards last year. It also just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.  [ more images and credits ]

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